Selling a Home in Presidio Heights

Selling a Home in Presidio Heights


Presidio Heights seamlessly combines sophistication and unprecedented urban access — boasting quiet, leafy streets and a sense of tranquility. Presidio Heights real estate is a treasure trove of stately mansions and impeccably restored historic homes. This tony market is highly competitive and home to some of the most stunning properties in the Bay Area.

Selling a home in Presidio Heights is a thrilling adventure. The market tends to attract high net-worth buyers looking to set down roots in a peaceful yet cosmopolitan place. If you are selling your Presidio Heights home, read on for what to expect, as well as tips on how to streamline the process for maximum success.

Preparing Your House to Sell

The selling process begins before you even list your home. Preparation is key to a satisfying and lucrative sale, and there are several essential steps to tackle before flinging wide the doors for an open house.

Working with a Real Estate Agent

Experts have found that working with a reputable real estate agent can dramatically improve your selling experience. A knowledgeable agent has a keen understanding of the market and buying trends, as well as the updates and renovations necessary to take your home to the next level. Your agent will guide you through each step to ensure you get the most lucrative deal, and their savvy negotiation skills alone prove their worth. The amount of detailed expertise an agent accumulates over a career is startling – imagine trying to learn as much in the few short weeks or months before putting your house on the market. Your agent will save you time, energy, and stress and make you significantly more money.

Upgrades to Improve Your Home Value

In an elite market like Presidio Heights, it may be tempting to keep up with the Joneses regarding new amenities, and luxury upgrades, but not all home improvements are created equal in terms of return on investment. Some home improvements do indeed pay off, while others are extraneous expenses worth avoiding. Your agent will guide you through the specifics of your particular neighborhood, but a few areas generally benefit from a makeover, such as a kitchen or fresh paint in any room.

Sellers may be surprised to know that the most effective upgrades are often the least glamorous. Replacing a leaking roof, updating the electrical work in a historic home, and installing a brand new water heater can significantly improve your bottom line, while a shiny designer kitchen may not. Buyers want to know the foundation of the property is solid – no one wants water damage from faulty gutters or a cracked patio they need to address.

The flashy appliances and spacious additions may make for captivating photos, but they will not necessarily bring in the offer letters. That said, minor kitchen and bathroom improvements do add to your home’s value. Even adding an additional bathroom may be appropriate, depending on your home’s layout and the market trends in your neighborhood.

Good and Bad Times to Sell

Real estate agents obsess over the entire selling process – exactly how to host an open house, which lighting works best for listing photos, and when to put the property on the market. And, it turns out, for good reason. According to Forbes, there is a best and worst time to sell. May is considered the best month in which to sell, as this is the time when the school year is winding down, and the impending summer break offers plenty of time to get settled before the next academic calendar begins.

Even in a place like Presidio Heights, which enjoys a mild winter climate, May still beats fall or winter sale dates. Why? Once autumn begins and the holiday season looms, buyers can be distracted by family obligations and celebrations. A home listed in November may languish on the market much longer than it would in the spring.

As for which day of the week reigns supreme for successful sales? Experts recommend Thursday. Since most buyers want to see homes on the weekend, Thursday allows enough time for buyers to see the listing and make arrangements for a Saturday showing without forgetting the house in a long list of newer properties.

Staging Your Home and Taking Photos

Staging has become a star in its own right, thanks to numerous HGTV shows and flashy magazine covers, and attention is warranted. Staging can attract more buyers and can make a tremendous difference in the sale price. This is the process of cleaning, decluttering, and arranging your home in a way that showcases the property’s best features. Sellers can hire a professional staging company or tackle the process themselves, but it has become an essential step to successfully selling a home.

The first step is to declutter. Buyers will look in every cabinet and closet, so box up and store (or donate) any items you can live without, and then organize the remainder. Stagers generally recommend leaving only about a third of the contents.

Next up is the cleaning spree, and this is equally important. Home-buying is an aspirational experience, and the goal of staging is to create a five-star hotel atmosphere the buyer wants to luxuriate in forever, so scrub the place until it sparkles. Once you have a clean and clutter-free canvas, staging experts suggest arranging the furniture to evoke the intention of each room.

The dining room should be set up as a dining room, even if you prefer to use it as an office. This is especially important for any oddly shaped spaces, as it gives the buyer an immediate idea of how that space can be used, which helps the buyer envision their future in this home. Once your property is fully prepped and staged, your agent will take photos and compile listing and marketing tools.

Selling Your Home

Once your prep work is finished, you are ready to put your property on the market.

Listing on the MLS

Your agent provides access to the multiple listing service, or MLS, which is crucial for getting your property in front of buyers. This real estate database is a major player in the industry and is where most realtors and buyers turn when seeking a new home. Your agent will post the photos and a detailed description of the property, including square footage, the number of bedrooms and bathrooms, and data about property taxes and school districts, as well as information on open house dates.

Are you interested in buying or selling property in Presidio Heights? Contact Victoria Stewart today to explore your real estate interests. Victoria’s clients praise her quick responsiveness, sharp negotiation skills, and uncanny knowledge of local markets. She is a respected San Francisco realtor and the perfect match for your next property adventure.

*Header image courtesy of Tony Webster via Flickr



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